Digital is the future of marketing. But brands and the people that use them don’t live in the future— they live now. To be successful as marketers, we need to remember two things: 1) that our messages belong where our audience is today—not where they may be in the future and 2) because our target audiences are not…
Blog
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The Place of Digital in the Pharma Marketing Mix
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Mobile Apps in the Pharmaceutical Industry
Mobile Apps have arguably defined how we live in our modern digital age; the development in smartphone and tablet technology has lead to a vast range of apps that offer seemingly infinite functionality. The pharmaceutical industry has been slow to tap into this vast potential, but that tide is slowly starting to turn.
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mHealth: The Most Underutilized Force in Patient Engagement?
For healthcare organizations who are ready to take advantage of this game-changer, here are some easy first steps for getting started.
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The Multichannel Rep
When we recently released a webinar on the Multichannel Rep, we had no idea that the topic was so hot. In less than 5 days, the webinar was accessed by over 160 viewers, and if the trend continues, it will overtake our highest ranking session on “Multichannel Mix Optimization” (February 2013!) in no time.
