• Spam

    Big number of electronic messages and advertisements, sent mainly via emails that a user receives without giving permission to the messanger. Spam unnecessarily takes up a lot of storage room and deleting unwanted emails is time-consuming. Millions of spam messages can be sent at once, they usually have misleading titles or subject lines. They could…

  • Newsletter

    A newsletter is an electronically distributed regular publication. The newsletter usually focuses on one topic based on the subscriber’s interest. Since email became more preferred compared to traditional letters, newsletters also quickly became a widely popular way to inform people. Sending newsletters is a sufficiant way of informing for providers, since they can be easily…

  • Web 2.0

    The term of Web 2.0 refers to all social online services that focus on communities, creating content together, and sharing content that users find interesting. When it comes to Web 2.0 we can’t clearly seperate the role of providers and users. The providers in Web 2.0 only contribute the framework for the different sevices, the…

  • Wikis

    Online storage of information operating with the system called wiki. The information can be openly distributed, edited. Easy to use databases created by users, who can easily add content or edit previous posts.

  • Social news sharing

    With social news sharing users can post news articles, links and their own comments and opinions about the content shared. The most popular, highest rated pieces are visible on the platform. Social news sharing sites include Digg or Reddit.

  • Social link sharing

    With social link sharing the user collects links fromdifferent websites and stores them systematically organized. These links can be shared with other users as well. Social link sharing sites include Delicious or Google Reader.

  • Aggregation of social media sites

    Aggregation of different social media sites is made possible by applications that allow users to view the content of social websites simultaneously on one platform.

  • Forum

    Forums are constracted by comments of users. Users can have dialogues and share their opinion on specific topics. Main categories and subcategories make it easier to search and navigate between topics. The comments of users appear chronologically with the original comments usually visible. More complex forums often have top subjects containing comments about the most…

  • Microblog

    The difference between a microblog and a blog is that the posts of a microblog are very short, usually only including a link, image, video or a couple of sentences. The user platform tends to be simple as well. The focus is on information shared fast and straight to the point. Microblogging platforms include Twitter…

  • Blog

    Blogs are websited that are updated by an author, and the series of these posts provide the content of the site. There is a wide range of possible topics and designs when it comes to blogs. The posts appear in reverse order with the newest entry visble. Blogs can be public, available to everyone, or…

  • Social media

    The goal of social media platforms is to spread messages through social interactions. With web applications and online tools social media is trying to transform one way inormation flow into a dialogue and interactive message. This brings changes into the role of users also who become editors and content providers.

  • AdSense

    AdSense is an advertising tool operated by Google. With this application Google is renting advertisement space from users. The advertisements placed on the websites are in connection with the topic of the different sites. Users receive payments from Google after every single viewing of the ad.

  • AdWords

    AdWords is the advertising system of Google with which users can place ads in Google’s search engine as well as on different websites. It is less of an agressive way of avertising compared to pop-up ads that appear without opening them. This is why AdWords is considered a more effective solution.

  • Hyperlinks

    Hyperlinks or links connect similar information on an online platform. This connecting tool can refer to text or other online content (videos, images). Links can be useful when several information pieces are connected to a certain online content from different sources. Links usually stand out in the surrounding text and i is best to format…

  • Pagerank

    Pagerank is a number on a scale from 1 to 10 based on external links to the page. This number is an important component of the ranking algorithm created by Google. This is why building a wide structure of external links is a crucial element of SEO.

  • Link directory

    A link directory is an online platform that shows sites and content organized in different categories. Link directories include stratlap.hu and subsites under lap.hu. These are organized based on topics and contain links to online content. It is highly recommended to register our websites in link directories, since the links published on these platforms drive…

  • List of search results

    The list of websites the appear as a result of an online search. For example in Google the first ten pages are visible on the list of search results. So the ultimate goal of search engine optimization is to achieve the best possible position on the list of search results based on keywords.

  • Keywords

    When is comes to search engine optimization we have to define the term “keyword”. A keyword is an important word or expression, that is relevant to a certain website. Searching based on a keyword is the most common way of text-based searching online. With popular keywords that are relevant to the content we can achieve…

  • SEO (Search Engine Optimization)

    Search engine optimization is an activity that aims for achieving a better position in search engines when using different keywords. Search engine optimization means adding keywords to content and modifying intrnal and external links. Modifying could mean correction of the content or the structure of a link.

  • Banner

    A banner is an advertisement published on an online platform. It is usually a size 468×60 or 120×240, colorful ad that contains a link and grabs the attention of users. Clicking the banner takes users to a website introducing the advertised product or service.

  • PPC – Pay Per Click

    It is a advertising method where payments are made after clicks and advertisers can bid on the amount paid per clicks. The goal of bidding is that in different categories the advertiser offering the highest price could get a better position compared to its competitors.

  • CPM – Cost Per Impression

    The cost of 1000 impressions. In case of online advertisemts it refers to the cost that is due when our ad achieves a 1000 impressions.

  • CPC – Cost Per Click

    The cost of a click – in case of online advertisements this term refers to how much it costs when someone clicks on our ad.

  • Traffic from Search Engine

    The section of website visitors who got to our site using Google or other search engines.  

  • Direct traffic

    The visitors of the website that got to the site using bookmarks or typing the URL in their browsers.

  • Average Time on Site

    This indicator shows the time spent on a certain site (and its subsites). Usually an average time below two minutes shows a limited activity of visitors on the website.

  • Bounce Rate

    The bounce rate shows the rate of users who “bounced” from the site, meaning that the entering and leaving page was the same, so they haven’t viewed another page on the website. This also means that if a visitor is reading for ten minutes on a page and rather than clicking on a link placed…

  • Page View

    When we view a website in our browser we actually downloading the site. If we view a certain page for twenty times than the number of page views is going to be twenty. The page view refers to the number of full pages downloaded, namely how many times did all users view our page.

  • Visit

    The visit refers to the number of seperate visits by the users, irrespectively of how many pages have they viewed. To measure visit it is crucial to identify what we count as a new visit or enter to our site. The general rule is that if a visitor leaves the page and returnes only more…

  • Unique visitor

    A relatively easy to interpret data measuring web traffic that shows how many users viewed our page. In practice the number of visitors that can be diferentiated (for example by their IP address). If someone is regularly visiting the same website from the same computer this user is going to be considered a uniques visitor.

  • Audited and non-audited measurements

    To masure our website traffic it is recommended to use applications that provide accurate and detailed results. The most commonly used external measuring tools are Google Analytics, Gemius, Webaudit and Alexa. To this day only WebAudit and Gemius are audited applications that provide widely accepted traffic data. While Google Analytics is a professional application it…

  • Advantages of web traffic measurement

    Web analytics include professional web statistics that can provide a lot more than reporting standard data, for example information for a deeper and customized analysis. With web traffic statistics we cn follow the trends and changes in the number of visitors, how many of them arrived by clicking on a link placed n a different…

  • RSS

    RSS includes the newest contet of websites, blogs and web portals. It is a tool that helps to distribute newly uploaded articles and posts. It is more of an interactive solution compared to the traditional newsletter, since users can subscribe to RSS feeds by themselves and decide hat kind of sources to use to get…

  • Search engines

    Search engines help users navigate between millions of sites onthe web. These search engines own very detailed databases that contain information about websitesin different categories. The most popular search engine today in Hungary is www.google.hu.

  • Domain

    Computers and websites are referred by a identification name, a domain. With this specific name we can refer to websites placed on the server of our provider or to our own online mailbox. For example www.webbeteg.hu, info@webbeteg.hu. The ending of a domain depends on the geographical location of the domain. In Hungary, domains have the…

  • Web address, URL

    An address or URL of a website is the standard identifier of the resources of the page, that could include text, images and other content. URL is short of “Uniform Resource Locator”.